By
Diana Lagunova
May 5, 2025

Secure the Next Generation of Members: Why Family Banking Is a Smart Move for CUs and Banks

Attracting younger members is no longer just a “nice to have”—it’s essential. The average age of credit union members is 53, and traditional marketing just doesn’t resonate with younger generations the way it used to. That’s where family banking comes in. It’s not just about launching another feature—it’s about delivering a smarter, long-term growth strategy.

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By
Diana Lagunova
Apr 14, 2025

Future-Proofing Financial Institutions: Engaging the Next Generation with Modern Financial Education

In today’s rapidly evolving financial landscape, financial institutions face both an opportunity and a challenge: how to remain relevant and valuable to the next generation of members. It's no longer enough to offer traditional deposit accounts and loan products — today’s youth demand more. They seek financial tools that align with their lifestyle, values, and the digital-first world they’ve grown up in. Here’s how financial institutions can turn this challenge into their greatest opportunity.

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By
Diana Lagunova
Mar 27, 2025

Making Money Management a Family Activity with Boucoup

Teaching kids about money doesn’t have to be a one-time lesson—it can be an ongoing conversation and a shared family experience. With Boucoup, families can stay engaged in their financial journey together, helping kids build smart money habits from an early age. Here’s how you can turn financial learning into a fun, interactive, and rewarding experience for the whole family.

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