
Secure the Next Generation of Members: Why Family Banking Is a Smart Move for CUs and Banks
Attracting younger members is no longer just a “nice to have”—it’s essential. The average age of credit union members is 53, and traditional marketing just doesn’t resonate with younger generations the way it used to. That’s where family banking comes in. It’s not just about launching another feature—it’s about delivering a smarter, long-term growth strategy.
Think of it as a 2-for-1 Membership Strategy
With a family banking solution, you’re not just getting a teen onboard. You’re engaging both the parent and the child, bringing two generations into your ecosystem—at a time when both are under your average member age.
You Stay in Control—Always
One of the biggest concerns for financial institutions is losing control of their data or brand. That’s why our family banking app is fully white-labeled:
- Your members stay your members
- Your brand is the only one they see
- Your deposits stay with you
No redirects. No third-party branding. No confusion.
Seamless Transition at 18
One of the biggest friction points with most youth banking tools is what happens when the teen turns 18. Do they stay? Do they have to re-enroll? Do they jump ship to a flashy fintech?
With our solution, the teen becomes a full-service member—without starting over. It’s a smooth transition that keeps their loyalty where it belongs: with you.
Parents Don’t Leave Your App
Many third-party solutions force parents into a separate app or interface. Ours doesn’t.
We designed the experience so parents stay exactly where they are—inside your app, managing their teen’s experience, while you build trust with the whole family.
You Don’t Have to Figure It Out Alone
We’ve worked with many of financial institutions just like yours. We bring the tools, expertise, and guidance to get your family banking experience launched and loved—fast.
It’s your brand. Your members. Your future.
We’re just here to help make it effortless.
Learn more about Boucoup here!
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